For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

AGENCY AWARDED DEVELOPMENT CONTRACT

FAYETTEVILLE, N.C. (January 29, 2008)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, was recently named the agency of record for Farmstead, a residential development in Brunswick County, North Carolina. The development also stretches into parts of the South Carolina coastal area.

SMITH will direct the marketing activities for the residential development and golf club, including the creation of the Farmstead brand. SMITH will also lead the campaign for quality lead generation with the agency’s SMITHadapt technology platform, which fully integrates the management, design, delivery and reporting of e-mail and Web site marketing and sales programs.


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.