For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(352) 275-7445
smalpeli@smithadv.com

SMITH NAMED AGENCY FOR CAROLINA MORTGAGE

FAYETTEVILLE, N.C. (Jan. 29, 2010)—SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, Sarasota, Florida, and Hilton Head, South Carolina was recently named the agency of record for Carolina Mortgage Company. SMITH will be responsible for directing a multi-faceted campaign for Carolina Mortgage, with services including creative, media planning and placement and interactive marketing.

Carolina Mortgage Company has been in business since 1986 and has built a solid reputation as a reputable and service-oriented mortgage company. Carolina Mortgage has three locations in the Fayetteville area, and a sister company, Atlantic First Mortgage Corporation, with offices in Jacksonville, NC and Asheville, NC.

“We are looking forward to working with Carolina Mortgage on updating their brand identity,” explained SMITH President Gary Smith. “By targeting new and potential homeowners moving in the Fayetteville area, we should see an increase in business in advance of BRAC.”

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 35-year-old firm offers fully-integrated services that include brand development, account planning, marketing research, dialog management, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, Ruth's Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, First Bank of NC, SC and VA, Jeep, Miller, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville and Charlotte Harbor & the Gulf Islands, FL and North Carolina's Brunswick Islands. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society.

For more information on SMITH, call (910) 323-0920 ext. 3107 or visit www.smithadv.com.