For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

AGENCY LAUNCHES NEW WEB SITE TO ASSIST COMPANIES IN NEW ECONOMY

FAYETTEVILLE, N.C. (March 3, 2009)—SMITH, a fully-integrated advertising and marketing agency with offices in Fayetteville and Raleigh, N.C., Sarasota, Fla. and Hilton Head Island, S.C., has recently launched a new Web site, www.smithadapt.com. SMITHadapt is an additional interactive service the agency offers which employs new advancements in e-technology and database management to assist companies with constant and creative dialog management in an effort to build stronger loyalty and conversions.

“This exciting technology is at the forefront of where today’s marketing must go, especially with more and more consumers using the internet for all aspects of their lives,” explained SMITH President Gary Smith.

The SMITHadapt marketing process engages customers by learning their individual interests and then crafting considerate personal messages based on their on-line behavior. SMITHadapt isn't software or pre-packaged program, but a strategic marketing process that uses fluid Internet electronic applications and the experience and talents of marketing professionals.

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 35-year-old firm offers fully-integrated services that include brand development, account planning, marketing research, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society.

For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.