For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH CONTRACTED BY LANDMARK CHARLESTON HOTEL

FAYETTEVILLE, N.C. (March 6, 2009)—SMITH, a fully-integrated advertising and marketing agency with offices in Fayetteville and Raleigh, N.C., and Sarasota, Fla., has been contracted by the Mills House hotel in Charleston, S.C. to execute a new electronic dialog management campaign.

As part of the new service, SMITH will construct a strategic message matrix and execute creative messaging which targets formers guests and prospective visitors, including meetings and conventions opportunities.

SMITH has been working with Mills House for several years, and most recently, the agency developed the hotel's major branded marketing pieces, including meeting planner guides, brochures, rack cards and photography.

The 150-year old Mills House hotel recently underwent a complete $11 million renovation, restoring the hotel to its original splendor. Today, guest of the Mills House receive the charm of an historic hotel along with the comforts and amenities of any modern luxury hotel in Charleston.


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH's clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.