For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AWARDED TECHNOLOGY CONTRACT

FAYETTEVILLE, N.C. (April 15, 2008)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, was recently contracted by the Brunswick County Tourism Development Authority (BCTDA) to create and build a comprehensive “smart” data base using Smithadapt technology. The new services are designed for increased relationship building with tourism leads and will have the capability to track social and behavioral information about visitors, leading to greater conversion rates.

In addition to the new services, SMITH is the agency of record for Brunswick with a contract is valued at $1.1 million and will continue to oversee brand and creative execution to include national television, national print and interactive.
The BCTDA oversees tourism marketing for the Brunswick Islands, which lie between Wilmington, N.C. and Myrtle Beach, S.C. Situated along North Carolina’s southernmost stretch of coastline, the islands claim over 45 miles of beachfront.

The region includes Bald Head Island, Caswell Beach, Holden Beach, Oak Island, Ocean Isle Beach, Sunset Beach, Southport, Calabash and many inland towns. With some of the most beautiful beaches on the East Coast, award-winning golf, historical sites and numerous family attractions and outdoor activities, the Brunswick Islands remain one of the rare, unspoiled beachfront destinations on the East Coast.

ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.