For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AGENCY RECEIVES REGIONAL ADDY AWARDS

FAYETTEVILLE, N.C. (May 1, 2008)—SMITH, a fully-integrated advertising and marketing agency headquartered in Fayetteville, N.C. with offices in Raleigh, N.C. and Sarasota, Fla., has won two awards from The Suncoast Advertising Federation, the local Sarasota/Bradenton representative for the Addy Awards.

The Suncoast ADDY Awards are the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). Local award winners will move onto the District Four competition consisting of agency entries in Florida, Puerto Rico and the U.S. Virgin Islands. Winners from District competitions then move onto the National Addy selections.

The ADDY Awards competition is the industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide.

SMITH was awarded an Amy Award in mixed-media campaigns for the Hilton Head Island Branded Campaign in the consumer regional/national category. Amy Awards are given to the highest scoring entry within each of the major divisions of categories.

The agency was also recognized with a Silver Addy Award for the same campaign, which was designed and executed by SMITH for the Hilton Head Island-Bluffton Visitor and Convention Bureau.


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.