For Immediate Release
Media Inquiries: Audrey Whaley
Director of Public Relations
SMITH
919-876-5143
pr@smithadv.com

SMITH WINS ASTER AWARD FOR

SOUTHEASTERN REGIONAL MEDICAL CENTER TV SPOT

FAYETTEVILLE, N.C. (June 12, 2007)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, won a national Aster Award for work produced for Southeastern Regional Medical Center (SRMC).

The television spot entitled “Dream Team” received a bronze award and highlights the medical staff’s expertise at Southeastern Heart Center, a division of SRMC managed by Duke University Health System.

“We’re please to be acknowledged for our work for SRMC and its Heart Center. We’ve seen many successful campaigns during our more than 20-year relationship with SRMC, however the national recognition for our work launching the Heart Center is an especially exciting mark of distinction,” says Larry Lynn, who served as creative director for the project. “The caliber of surgeons and physicians Southeastern Heart Center employs is incredible, and with this campaign we want everyone to realize the care from Southeastern Heart Center is on a level equal to larger facilities anywhere in the world.”

The Aster Awards recognize excellence in healthcare and medical marketing throughout the U.S. In this year’s national contest more than 2,500 entries were judged with only 10 per cent of the entries receiving recognition. Winners receive gold, silver, or bronze awards.

ABOUT SMITH

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. For more information on SMITH, call (800) 421-1973 ext. 3107or visit www.smithadv.com.