For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH Agency Receives College Prep Program Contract

FAYETTEVILLE, N.C. (July 15, 2009)—SMITH, a fully-integrated advertising and marketing agency with offices in Fayetteville and Raleigh, N.C., Sarasota, Fla. and Hilton Head Island, S.C., was recently selected by the Cumberland County College Tech Prep program (CTP) to conduct a multi-tiered campaign for the educational series, including branding, dialogue management and direct mail.

The CTP program is offered throughout North Carolina and focuses on preparing students for employment and continuous learning through rigorous, challenging, seamless and integrated academic and technical studies, and leading to the completion of a high school education and a two year postsecondary education certificate, registered apprenticeship, associate and/or a four year baccalaureate degree.

The SMITH campaign will focus on creating greater awareness and interest for the program among students and parents, facilitating the discussion between students, parents and school personnel regarding CTP, and generating greater acceptance of the college tech diploma course as a “dual” course along with college prep among parents and students.

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 35-year-old firm offers fully-integrated services that include brand development, account planning, marketing research, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society.

For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.