For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

LOCAL AGENCY AWARDED NEW INTERNATIONAL CONTRACT

FAYETTEVILLE, N.C. (July 24, 2008)—SMITH, a fully-integrated advertising and marketing agency headquartered in Fayetteville, N.C., with offices in Raleigh, N.C. and Sarasota, Fla., was recently selected as the agency of record for Brazilian Granite Direct, and international company headquartered in Brazil, with offices in North Carolina.

Brazilian Granite products come directly from Brazil, and include a wide variety of stone and varying grades. The 45-year-old family business offers customers a cheaper alternative to Italian competitors and marked-up retail locations, as the product comes direct to clients without the use of brokers or middlemen. The company is operating in newly-open areas for granite extraction in Brazil, and offers a very unique granite product.

SMITH has been retained to develop and maintain a new marketing strategy for the company, including creative solutions for a new business name, leave behind collateral and Web site design, using SMITHadapt technology. The site will be directed to wholesalers and will serve as a lead generation platform, and will include granite samples online.

"We are thrilled to be working with Brazilian Granite," explained SMITH President Gary Smith. "With such a broad range of services, our agency has the ability to provide this company with distinct and effective marketing strategies, which tailor to their identified goals."


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.