For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AWARDED CONTRACT FOR HISTORIC CHARLESTON HOTEL

FAYETTEVILLE, N.C. (July 30, 2007)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, announces was recently awarded a contract from the Mills House hotel in Charleston, S.C., to conduct a new branding campaign for the historic destination.

The Mills House hotel is the epitome of true southern hospitality. After the historic gem welcomed its first guests over 150 years ago, it was given a complete $11 million renovation, restoring this hotel to its original splendor. Today, guests of The Mills House receive the charm of an historic hotel along with the comforts and amenities of any modern luxury hotel in Charleston.

As part of the new Mills House campaign, SMITH will create and develop the hotel’s major branded marketing pieces, including meeting planner guides, brochures, rack cards and photography.

“We are thrilled to be working with such a respected and historic destination in the travel and tourism industry,” remarked SMITH President Gary Smith. “The history of the hotel and the charming ambience of historic Charleston are renowned worldwide.”


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. In addition, SMITH is a corporate sponsor and the agency of record for the Southeast Tourism Society.For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.