For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH Agency Land Freedom Center Contract

FAYETTEVILLE, N.C. (Aug. 3, 2009)—SMITH, a fully-integrated advertising and marketing agency with offices in Fayetteville and Raleigh, N.C., Sarasota, Fla. and Hilton Head Island, S.C., was recently hired by Gentry Group LLC to serve as the full-service agency for the Freedom Center project. SMITH will be responsible for the full scope marketing and advertising activities for industrial center, including collateral development, media placement, public relations, Web site development, trade show materials, direct mail campaigns and branding.

Gentry Group LLC recently announced the company’s purchase of the Spring Lake Business and Industrial Center, a 36 acre industrial park to be re-named the Freedom Center. The complex will feature office buildings, warehouse and flex space designed to support defense contractors consolidating or relocating in advance of the BRAC (Base Realignment and Closure) movement to the Fort Bragg area. Construction is tentatively scheduled to begin in the fourth quarter of 2009.

“We believe the Freedom Center will do great things for the local area, and we are excited to be working with the team at Gentry Group to bring the project to life,” SMITH President Gary Smith remarked.

Founded in 2008, Gentry Group is a venture partnership between Rocky Keim of Raleigh, and Bob Stafford of Southern Pines, who between them have more than 47 years of experience in the development of residential, commercial, industrial and hospitality buildings..

SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 35-year-old firm offers fully-integrated services that include brand development, account planning, marketing research, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society.

For more information on SMITH, call (800) 421-1973 ext. 3107 or visit www.smithadv.com.