For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AWARDED TOURISM CONTRACT RENEWAL

FAYETTEVILLE, N.C. (Aug 13, 2007)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, announces was recently awarded awarded the advertising and marketing contract renewal from the Brunswick County Tourism Development Authority (BCTDA). The contract is valued at $1.1 million. SMITH will continue to oversee brand and creative execution to include national television, national print and interactive.

The BCTDA oversees tourism marketing for the Brunswick Islands, which lie between Wilmington, N.C. and Myrtle Beach, S.C. Situated along North Carolina’s southernmost stretch of coastline, the islands claim over 45 miles of beachfront.

The region includes Bald Head Island, Caswell Beach, Holden Beach, Oak Island, Ocean Isle Beach, Sunset Beach, Southport, Calabash and many inland towns. With some of the most beautiful beaches on the East Coast, award-winning golf, historical sites and numerous family attractions and outdoor activities, the Brunswick Islands remain one of the rare, unspoiled beachfront destinations on the East Coast


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. In addition, SMITH is a corporate sponsor and the agency of record for the Southeast Tourism Society.For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.