For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AWARDED OCEAN ISLE CONTRACT

AGENCY EXPERIENCING GROWTH AND DEVELOPMENT IN TOURISM SECTOR

FAYETTEVILLE, N.C. (Aug 28, 2007)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, , was recently awarded the advertising and marketing contract for Ocean Isle Beach, N.C. SMITH will be directing a multi-faceted campaign to drive tourism to the area with services including branding, ad campaign design and implementation, collateral design, media planning and placement and interactive marketing.

Ocean Isle Beach is located on the southern North Carolina coastline. A part of North Carolina’s Brunswick Islands , this coastal barrier island was incorporated as the Town of Ocean Isle Beach in 1959. The island is approximately seven miles long and provides a family beach environment.

In addition to Ocean Isle Beach, SMITH, a veteran-agency in the tourism industry, is experiencing a surge in growth and development with new and current destinations. Most recently, SMITH was awarded contract renewal for the Brunswick County Tourism Development Authority, valued at $1.1 million.

SMITH is currently working with tourism-industry clients in North Carolina, South Carolina, Georgia and Florida. In addition, SMITH is a corporate partner and the agency of record for the Southeast Tourism Society.

ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. In addition, SMITH is a corporate sponsor and the agency of record for the Southeast Tourism Society.For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.