For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AWARDED COMPREHENSIVE REAL ESTATE AND RESORT DEVELOPMENT CONTRACT

FAYETTEVILLE, N.C. (Sept. 25, 2007)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, was recently awarded the advertising and marketing contract for The Pearl, a new residential and resort development surrounding The Pearl Golf Links, which sits astride both the historic fishing village of Calabash and Sunset Beach, N.C.

SMITH has been retained by The Pearl Development Company to plan and implement an all-encompassing advertising and marketing program, which includes media planning and buying, branding and research, ad campaign creation, Web site design, sales center design and ongoing strategy development and consultation. Already under construction, The Pearl is slated to open in the summer of 2008.

“With comprehensive agency experience in real estate development and our knowledge of the area through our work with the Brunswick County TDA, we believe this is a strong partnership for both SMITH and The Pearl,” remarked SMITH President Gary Smith.

The Pearl’s parent company, DeCarol Williamson Enterprises (DWE), began building both commercial and residential properties in 1972 and has grown throughout the Brunswick, N.C. area and beyond, with holdings in numerous industries spanning over 50 companies worldwide.


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 ext. 3107 or visit www.smithadv.com.