For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AWARDED TOURISM CONTRACT RENEWAL

FAYETTEVILLE, N.C. (Oct. 1, 2008)— SMITH, a fully-integrated advertising and marketing agency headquartered in Fayetteville, N.C. with offices in Raleigh and Sarasota, Fla., was recently awarded the advertising and marketing contract renewal from the Brunswick County Tourism Development Authority (BCTDA). The contract is valued at over $1 million. SMITH will continue to oversee brand and creative execution to include national television, national print and interactive.

SMITH has provided marketing direction for the BCTDA for over eight years. In June the partnership was recognized at the Destination Marketing Association of North Carolina's annual conference and Achievement Awards in Asheville, N.C. with the top award in the large-size bureau publication category for the 2008-2009 Brunswick County Visitors Guide. This printed promotional piece designed to encourage tourism in the area was developed by SMITH and the BCTDA.

The BCTDA oversees tourism marketing for the Brunswick Islands, which lie between Wilmington, N.C. and Myrtle Beach, S.C. Situated along North Carolina's southernmost stretch of coastline, the islands claim over 45 miles of beachfront.

The region includes Bald Head Island, Caswell Beach, Holden Beach, Oak Island, Ocean Isle Beach, Sunset Beach, Southport, Calabash and many inland towns. With some of the most beautiful beaches on the East Coast, award-winning golf, historical sites and numerous family attractions and outdoor activities, the Brunswick Islands remain one of the rare, unspoiled beachfront destinations on the East Coast.


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH's clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.