For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH SECURES OCEAN ISLE TOURISM CONTRACT

FAYETTEVILLE, N.C. (Oct. 20, 2008)— SMITH, a fully-integrated advertising and marketing agency with offices in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida, has recently secured the advertising and marketing contract for Ocean Isle Beach, N.C. SMITH will continue directing a multi-faceted campaign to drive tourism to the area with services including branding, ad campaign design and implementation, collateral design, media planning and placement and interactive marketing.

Ocean Isle Beach is located on the southern North Carolina coastline. A part of North Carolina's Brunswick Islands, this coastal barrier island was incorporated as the Town of Ocean Isle Beach in 1959. The island is approximately seven miles long and provides a family beach environment.


ABOUT SMITH
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 33-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations. SMITH's clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society. For more information on SMITH, call (800) 421-1973 or visit www.smithadv.com.