For Immediate Release
Media Inquiries: Sarah Malpeli
SMITH
(941) 315-1226
smalpeli@smithadv.com

SMITH AGENCY AWARDED FOUR INTERNATIONAL ADRIAN AWARDS

FAYETTEVILLE, N.C. (Dec. 8, 2008)—SMITH, a fully-integrated advertising and marketing agency with offices in Fayetteville and Raleigh, North Carolina, and Sarasota, Fla., was recently recognized with four Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI) on behalf of agency campaigns for Hilton Head Island and the Charlotte Harbor Visitor and Convention Bureau.

Of the nearly 1,300 Adrian Award entries submitted this year, the Hilton Head and Charlotte Harbor campaigns were judged as some of the best in their entry category by expert hospitality, travel, tourism and media professionals.

The Hilton Head Island campaigns won three separate awards, the first being a silver Adrian in the advertising and CVB positioning for the Alliance Campaign. SMITH also won a bronze in the advertising for group and sales brochures for the Alliance Online Brochure. Lastly, the agency was awarded another bronze in brochure advertising for the 2008 Vacation Planner.

The Charlotte Harbor campaign also garnered a bronze Adrian Award in the Web marketing division in E-mail services for the "Our Good Nature" dialog management ePromotion program.

The Adrian Awards are presented by the HSMAI and are aimed to honor creative brilliance and best practices in hospitality, travel and tourism related marketing. In its fifth decade, the HSMAI Adrian Awards has grown into the world's most renowned and prestigious advertising, public relations and web marketing competition, specifically tailored for the travel industry.

With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.


SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. Headquartered in Fayetteville, N.C., the 34-year-old firm has offices in Raleigh, N.C. and Sarasota, Fla., offering fully-integrated services that include brand development, account planning, marketing research, interactive services and public relations.

SMITH's clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands including Hershey, BMW, Coca-Cola, ESPN, WebMD, Bank of America, Deutsche Bank and American Express, as well as leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, and Asheville. SMITH is also a corporate partner and the agency of record for the Southeast Tourism Society.

For more information on SMITH, call (800) 421-1973 ext. 3107 or visit www.smithadv.com.