view work samples »

 

The Child Advocacy Center of Fayetteville, North Carolina, is a non-profit organization that works to provide a safe, child-friendly place where local community agencies can interview and care for abused children. However, the organization struggled with communicating its purpose in the community. SMITH needed to help the Child Advocacy Center educate the public and more clearly communicate their role.

 

SMITH created an ad campaign for the Child Advocacy Center that was straightforward in its messaging for maximum comprehension by the public. The campaign was characterized by beautiful photographs of children’s faces for a memorable visual impact. We also changed their tagline to explicitly state their purpose and message. By developing these materials, we ensured that the community would understand and embrace the Child Advocacy Center’s purpose, as well as the children the center is there to help.

view work samples »