Founded in 1974 by Gary T. Smith, SMITH is a consumer agency with concentrations in the travel and tourism, healthcare, financial and real estate sectors. We have locations in Raleigh and Fayetteville, North Carolina, and Sarasota, Florida.

 

At SMITH, we're much more interested in what you need than in building up our own image. And so what you need is what we provide: someone to reflect your consumers in your marketing communications as a sounding-board, researcher and expert on your target audience.

 

And because advertising should be a lot more science than guesswork, we make no assumptions, believe no preconceptions, create no new myths. Instead, we begin each project with a fresh start—researching from the beginning and questioning everything. In this way, we ensure your new brand or campaign will be targeted, relevant and effective.

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